About the Project:
Foundations Amsterdam Hip Hop Centre needed eye-catching promotional posters for two summer programs: a kids camp (ages 4–11) and a teens bootcamp (ages 12–17). The brief called for high energy, youth appeal, and clear readability of dates and activities.
My Approach:
I used AI image generation as a moodboarding and ideation tool to quickly explore illustration styles, color combinations, and character directions. From those generated concepts, I selected the strongest visual directions, then refined and assembled the final posters manually—handling layout, typography hierarchy, logo placement, sponsor lockups, and print specifications myself.
I used AI image generation as a moodboarding and ideation tool to quickly explore illustration styles, color combinations, and character directions. From those generated concepts, I selected the strongest visual directions, then refined and assembled the final posters manually—handling layout, typography hierarchy, logo placement, sponsor lockups, and print specifications myself.
What I Did:
- AI-assisted concept exploration and visual direction
- Manual composition and layout design
- Typography and information hierarchy
- Brand asset integration (logos, sponsor marks)
- Print-ready file preparation
